The oldest language of humankind

Marketing communications for pioneering products is a unique challenge. Our regular customer asked for a film that presents the possibility of a completely new type of sensor – gesture sensor. The device had virtually no place in the collective imagination; so how to word it? After many hours of thought and creative work we decided to go back the most primary levels – to the simplest gestures known to all the inhabitants of Earth. A film that touches the soul of the product was thus borne.

ClientFIBAR GroupAgencyOMI Media HouseYear2016ServicesCreation, postproduction, social media, adwords