It was supposed to be a standard video for a local developer. But then we discussed with the client that a personal history would be much more interesting and a more effective way of doing this. Honestly, who waits for another film about ceilings, plaster and square meters? Eventually we decided to show a day in the life of a photographer and city-lover. A creative lifestyle, esthetic shots and recognisable symbols of Wroclaw became the essence of this extraordinary story. And the sales effect? The apartments sold like hot cakes.