Advertising that saves lives

When creating advertising for life-saving devices, we always feel a unique responsibility. We have full belief in the product and ideas for its communication. Sales goals must connect with an understandable message and an exposure to actual benefits. In the case of FIBARO Smoke Sensor we agreed that communications should be built around a data analysis function. Presentation on the screens of mobile devices was no less challenging than a realistic simulation of smoke.

ClientFIBAR GroupAgencyOMI Media HouseYear2014ServicesCreation, direction, production, postproduction

Still frames: