An advertising agency addicted to beauty

A 3D promotional film – one of the films presenting a device working with Apple HomeKit. We kept the visual format assumed for the entire series – the device emerges from a milky bath amongst animated fluids, and so the viewer is invited to listen to a story about the possibilities the product provides him with. We particularly focused on animating the particles. As a result, some of the elements look as if they were molded from liquid mercury. The film emanates with beauty and perfection in terms of technicalities. It also provides the future customers with concrete information regarding the practical benefits the device ensures.

ClientFIBAR GroupAgencyOMI Media HouseYear2017ServicesCreation, direction, video production, video postproduction