The bar was raised high by Apple

The promotional film for the sensors working with Apple HomeKit. This animation is one of our 3D productions for which we developed a mutual visual format first. The challenge we were facing from the very beginning was to keep Apple’s aesthetics, while retaining the distinctiveness of our client’s brand. We wanted the viewer, who is used to seeing the style of the American giant, to identify with our product, but noted its distinctiveness at the same time. The sales figures show that we achieved the goal and more.

ClientFIBAR GroupAgencyOMI Media HouseYear2016ServicesCreation, direction, video production, video postproduction, social media