In a laboratory of the elements

OMI likes to come up with initiatives. We also like bold ideas, as long as they have a marketing sense. Starting with cooperation with a German manufacturer of alarm sensors, we proposed the following concept: the Pyrexx Experts Team’s work in the laboratory, testing out various types of materials and forming a virtual simulation in the age-old fight against fire. And so was born a film about a smoke sensor, in which security is underpinned by concrete research. The film was for many months the foundational component of the company’s overall communications strategy.

ClientPyrexx GmbXAgencyOMI Media HouseYear2015ServicesCreation, direction, production, postproduction