Magic for the times we live in – a TV commercial

With all the insolent banalities surrounding us, a touch of a fairytale feel may be a great distinguishing feature. That is why our film plays with the conventions. We added fairytale music to boost the cozy atmosphere of the interior even more. The only thing our character is lacking is a magic wand, but alas, a smart home is a great substitution for it. In order not to fly all the way to Hogwarts and keep the message clear, we added animated captions under the presented devices. The spot was created in close cooperation with the client and was intended for the ATL media As an agency, we were responsible for the comprehensive production process and elements of the creation.

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ClientFIBAR GroupAgencyOMI Media HouseYear2017ServicesCreation, direction, video production, video postproduction, key visual, POS