Animating an innovative product or how to move beauty

A 3D product animation – the first of a series promoting the devices with Apple HomeKit. Similarly to other films from this series, we were responsible for the entire production and creation process. In order to keep the series cohesive, we created a format which brings a uniform but distinguishable visual feel to the films – the devices emerge from an unknown milky substance, and during presentation they are shown interacting with realistically animated hand models. This way, several one-of-a-kind animations, emanating beauty and technical perfection were created.

ClientFIBAR GroupAgencyOMI Media HouseYear2016ServicesCreation, direction, video production, video postproduction, social media