The pre-Christmas crowds in the media are reminiscent of those in the shopping malls. So, how to make a client’s brand stand out among such a crowd of similar messages? We focused on a witty idea and the personality of a child actor. We made a film that became the basis for the ‘Prepare your home for the holidays’ campaign. To promote it we used the adwords lightbox format, which worked perfectly, bringing a high rate of conversion. Our activities were underpinned by email and intensive social media campaigns. It seems we inspired a few followers, but we were still the first to catch Santa.